Bo Bae · Product design

Designing products for complex human and business needs.

I'm a product design leader with more than ten years of experience across marketplaces, advertising technology, and data-driven products. My work spans customer experience, shared platforms, monetization, and complex product systems.

PreviouslyeBayPulsePointPubMaticCode and Theory
Warm gradient sphere
Selected work

Work spanning products, platforms, and systems.

eBay · Recommendations ecosystem

Building a coherent recommendations ecosystem

Recommendations across the buyer journey had evolved independently, creating inconsistency for customers and fragmentation across teams. I helped define a shared product direction connecting customer relevance, experimentation, and commercial goals.

Product strategyExperimentationMonetization
Buyer journey — from disconnected modules to a connected recommendations ecosystem01Discover02Browse03View item04Consider05Purchase06ReturnBEFORE — DISCONNECTED SURFACESAFTER — CONNECTED ECOSYSTEM
eBay · Shared item-card capability

Turning the item card into a scalable product capability

The item card was one of eBay's most widely used shared interfaces, supporting recommendations, search, advertising, and other buyer experiences. I helped shape a flexible framework that balanced consistency across the marketplace with the needs of different products and teams.

Shared capabilitiesGovernanceAdoption
Shared commerce platform — one component, many surfacesSHARED APIS · GOVERNANCEITEM CARD · SHARED CORE01Recommendations02Search03Advertising04Merchandising05Notifications06Marketing
Mirror · Human–AI collaboration

Understanding human–AI collaboration through conversational data

Most AI products are optimized around discrete tasks. This project examines sustained conversational use to understand how memory, context, reflection, and decision-making shape value over time.

Behavioral analysisLongitudinal useAI product thinking
Single-task use vs longitudinal human–AI collaborationSINGLE-TASK USELONGITUDINAL COLLABORATIONIsolated prompts. Context is rebuilt every time.01Research02Reflect03Plan04Create05DecideOne thread. Context, memory, and mode shift together over time.
Approach

How I work through complexity.

Find the system behind the interface

A difficult product problem is rarely confined to one screen. I look at the customer experience alongside the technical architecture, business model, and organizational incentives shaping it.

Connect customer and business value

I use research, behavioral data, experimentation, and commercial context to identify where customer needs and business goals reinforce one another—and where they conflict.

Create direction across teams

I help teams move from fragmented efforts toward shared principles, clearer decisions, and scalable product capabilities.

Let's work on consequential product problems.

I'm open to senior and principal roles focused on complex platforms, shared capabilities, and AI-enabled products with meaningful scale and measurable customer and business impact.