Bo Bae
About

A decade of product design across complex systems and organizations.

Hi, I'm Jean—though most people call me Bo. I'm a product design leader with more than ten years of experience across marketplaces, advertising technology, and digital platforms. My work focuses on making complex systems easier to understand and use while connecting customer experience to technical capabilities and business outcomes.

Over time, my role has expanded from hands-on product design into broader leadership across shared experiences, platform capabilities, experimentation, monetization, and cross-functional product direction.

Areas of depth
MarketplacesAdvertising technologyRecommendations & relevanceShared platform capabilitiesData-informed designProduct strategyCross-functional leadershipExperimentationDesign systems & governanceEmerging AI products