Featured case studies explore substantial bodies of work in depth, while shorter project and decision stories focus on specific problems, trade-offs, and contributions.
Recommendations had evolved independently across the buyer journey, creating inconsistency across surfaces and teams. I helped establish a shared product direction connecting relevance, interaction patterns, experimentation, conversion, and monetization.
Most accounts of AI use focus on isolated tasks such as writing, search, or coding. This project examines sustained conversational use to understand how context, memory, reflection, and decision-making shape value over time.
The item card was a shared interface used across recommendations, search, advertising, and merchandising — different teams needed different logic, and fragmentation created inconsistency and duplication. I helped shape a flexible framework connecting the item card, shared foundations, APIs, governance, and adoption across the organization.
Simplifying data-heavy advertising workflows, improving platform consistency, and creating stronger shared interface foundations.
Designing campaign, inventory, and revenue management workflows for a global programmatic advertising platform.